Min Li-Danielsson of Minnovation awarded silver in Nordic Founder of the Year
On September 25, 2025, at the prestigious Founders Awards Gala in Stockholm, Min Li-Danielsson, founder of Minnovation International, made history as the first Chinese entrepreneur to reach the finals of the Nordic “Founder of the Year” awards. Among hundreds of top founders across the region, only 15 advanced to the final stage, and Min was honored with the Silver Award in the Medium-Sized Company category.
This recognition highlights her extraordinary leadership and Minnovation’s role as a trusted partner for international companies expanding into Europe. Founded in 2017, Minnovation has rapidly grown into a leading HR solutions provider, supporting global businesses with seamless EOR, recruitment, payroll, and mobility services.
The award adds to a remarkable track record of achievements. Under Min’s leadership, Minnovation has previously won Sweden’s Super Gasell Award for its exceptional growth, earned a place on the Gasell list three consecutive years, and was ultimately recognized with the coveted Master Gasell distinction – a feat rarely accomplished in the Nordic business landscape.
Winning Silver at the Founder of the Year Awards is not only a personal milestone for Min Li-Danielsson, but also a testament to Minnovation’s credibility and influence in the European market. It underscores the company’s mission: to be the most reliable strategic partner for Chinese and international enterprises entering Europe, providing compliance, trust, and sustainable growth.
A bridge built on experience
About the Award
The Founder of the Year award recognizes successful global founders who have built strong private or public limited companies and aims to highlight their achievements while inspiring growth among internationally expanding firms. Finalists were assessed using the Founders Alliance Index, which considers past performance, future potential, and social contribution.
Minnovation strengthens role as gateway to Europe with high-level China tour
Minnovation International AB has reinforced its position as a leading partner for Chinese enterprises expanding into Europe following an intensive business tour across the Greater Bay Area. Led by CEO Matthias Hammar, the delegation engaged with innovation hubs, industrial investors, government representatives, and legal experts in Shenzhen and Dongguan, securing new understandings and laying the foundation for future cooperation.
The visit highlighted two strategic priorities: providing SMEs with practical internationalization solutions and facilitating the cross-border mobility of high-end research and management talent. These commitments will shape Minnovation’s next phase of growth as it continues to support ambitious Chinese enterprises entering the European market.
Energy, digitalization, and compliance at the forefront
The delegation’s program included the Shenzhen International Green Energy & Digital Energy Exhibition, where Minnovation explored AI-driven applications in energy and manufacturing, and attended the Urban EV & Grid Integration Forum, which gathered government and industry leaders to discuss Europe-relevant green transition strategies.
In parallel, Minnovation reinforced its long-standing cooperation with the European Chinese Lawyers Association, emphasizing that compliance is the first red line for international expansion. By linking legal assurance with human capital mobility, Minnovation continues to provide the stable foundation required for sustainable overseas growth.
Ground-level insights in Dongguan
The team also visited the Shenzhen-Dongguan Innovation Centre, an incubation hub connecting Shenzhen, Hong Kong, and Dongguan. Here, Minnovation presented its track record and services while discussing tailored solutions for SMEs and high-end talent introduction. Both sides agreed on the need for cross-regional collaboration to enhance business resilience and expand international reach.
A bridge built on experience
– Minnovation will continue to build bridges between Europe and the world, becoming the trusted partner of every enterprise striving for internationalization and entry into Europe, said CEO Matthias Hammar.
With operations across the Europe and a portfolio of over 100 clients, Minnovation has already earned recognition as a benchmark in outbound services. Its proven expertise, combined with insights gained during this China tour, positions the company as the industry leader and trusted gateway for Chinese enterprises seeking a steady path to Europe.
Minnovation reaffirms industry leadership with renewed Kompetensföretagen certification
Minnovation International AB has once again been certified by Kompetensföretagen, Sweden’s leading authority for staffing and recruitment standards. The recognition, which the company has held for many consecutive years, underscores Minnovation’s consistent commitment to compliance, professionalism, and service excellence.
Although the certification has become a familiar part of the company’s annual cycle, Minnovation emphasizes that it remains far from routine. Instead, it serves as a powerful endorsement of trust and credibility — both within the Swedish market and for the company’s growing base of international clients preparing to expand into Europe.
A trusted gateway to Europe
For enterprises taking their first steps into the European market, the certification signals:
- A partnership with a firm that meets the highest professional and ethical standards.
- Access to a gateway that blends local compliance with global perspective.
- The assurance of a long-term, sustainable ally in international growth.
Certification as a foundation, not a finish line
– At Minnovation, we see certifications not as the destination, but as the foundation, said Matthias Hammar, CEO of Minnovation International AB.
– They enable us to keep doing what we do best: bridging Europe with the world and empowering every ambitious international enterprise to grow with confidence.
With operations across various European countries and a track record of supporting over 100 clients, Minnovation continues to be recognized as a benchmark in outbound services for Chinese and international enterprises.
Minnovation co-hosts strategic seminar with the Chinese Chamber of Commerce in Sweden to empower Chinese Enterprises in Europe
Minnovation International, the leading Europe-based HR and workforce solutions provider rooted in Sweden, proudly co-hosted a high-level seminar with the Chinese Chamber of Commerce in Sweden. The event focused on the real-world challenges and strategic pathways for Chinese enterprises navigating expansion into Europe.
Held during the commemorative year marking the 75th anniversary of diplomatic relations between Sweden and China, the seminar highlighted the deepening economic partnership between the two countries and underscored Minnovation’s role as a trusted local partner for cross-border business success.
The seminar attracted a strong presence of Chinese corporate representatives operating in Sweden and Nordic-region professionals engaged in international commerce. As a company founded and grown in Stockholm, Minnovation brought its unique perspective on bridging regulatory, cultural, and operational gaps for international clients entering the European market.
Key topics covered included:
- Strategic handling of work permits and employment compliance for foreign staff
- Cross-border tax planning and financial structuring for subsidiaries
- Localization of HR functions and navigating Nordic work culture
- Operational best practices for establishing and scaling European branches
Participants praised the seminar for its depth, clarity, and actionable insights—offering much-needed direction for companies shaping their long-term European strategies.
“As a local company with deep European expertise and Asian market insight, we’re proud to create value where it matters most—on the ground, with practical solutions”, said Min Li-Danielsson, Chairperson of Minnovation.
Minnovation extends its sincere thanks to the Sweden–China Trade Council, all guest speakers, and industry professionals in attendance. The company remains committed to empowering Chinese enterprises with fully localized, compliant, and scalable workforce solutions across Europe.
Further collaborations and thematic events are already in development to continue building strong, knowledge-driven bridges between Chinese business leaders and the European market.
Minnovation International wins Master Gasell Award and featured in Dagens industri interview
Minnovation International, Northern Europe’s foremost HR partner for Asian enterprises expanding into Europe, has been honored with the Master Gasell Award, a distinction earned by fewer than 0.1% of Gasell laureates for sustained growth and innovation.
On April 22, Dagens industri—Sweden’s leading business daily—published an exclusive interview with Board Chair Min Li‑Danielsson and CEO Matthias Hammar, spotlighting Minnovation’s unique “think global” philosophy and its turnkey talent‑integration model. When local expertise is scarce, Minnovation sources specialists from China, Japan, South Korea, India, and beyond—then expedites everything from work permits and housing to schooling and cultural assimilation, ensuring experts contribute immediately.
“By handling every logistical detail, we enable international talent to focus on delivering value from day one”, explained Ms. Li.
Building on three consecutive Gasell Awards (2022–2024), Minnovation is now accelerating its Nordic and broader European expansion. Its proprietary SMART HR platform, enhanced with AI and local compliance modules, delivers seamless recruitment, payroll, and mobility services in multiple languages.
“This Master Gasell recognition confirms our leadership and commitment to empowering Chinese businesses in Europe”, said Mr. Hammar.
ISO 14001 and ISO 9001 Certification for the second consecutive year
Setting the standard in HR excellence.
Minnovation is proud to announce its certification for the prestigious ISO 14001 and ISO 9001 standards for the second consecutive year.
This achievement underscores the company’s steadfast dedication to both sustainability and quality management, further solidifying its role as a leader in delivering exceptional HR solutions.
ISO 14001 certification highlights Minnovation’s focus on environmental responsibility by embedding eco-friendly practices into its operations. In parallel, ISO 9001 accreditation reflects the company’s commitment to maintaining robust quality management systems that ensure clients receive reliable, efficient, and high-quality HR services. Together, these certifications exemplify Minnovation’s ability to consistently surpass international standards.
“Securing these certifications for the second consecutive year is a testament to our team’s dedication, innovation, and unwavering pursuit of excellence,” said Mr. Matthias Hammar, CEO of Minnovation. “It reaffirms our mission to offer services that prioritize sustainability while adhering to the highest global quality benchmarks.”
Minnovation’s solutions are designed to meet the evolving needs of businesses worldwide, offering comprehensive HR services that tackle modern workforce challenges with a focus on sustainability. Clients benefit from internationally recognized, fully integrated HR solutions that support their strategic objectives.
The company expresses heartfelt gratitude to its loyal customers and committed team members for their trust and collaboration in shaping the future of HR. As Minnovation moves forward, it remains dedicated to raising industry standards and delivering exceptional value through professionalism and innovation.
Gasell Company for the third consecutive year
We are thrilled to announce that Minnovation International AB has been named a Gasell Company for the third consecutive year.
Not only is this a remarkable achievement, but we are also proud to share that we have been ranked as the 8th fastest-growing company in Stockholm. This recognition is a true reflection of the hard work, innovation, and dedication our team brings to the table every day.
Being a Gasell company means that Minnovation is recognized as one of the fastest growing and most financially robust companies in Sweden. The Gasell awards, presented annually by Dagens Industri, are given to companies that demonstrate extraordinary growth while maintaining profitability and strong financial health. This is no small feat, and the fact that we have achieved this prestigious recognition for the third-year running is a testament to the strength and vision of our entire team.
CEO’s Statement
Commenting on this achievement, our CEO, Mr. Hammar, shared:
“I couldn’t be prouder of what our team has accomplished. Being named a Gasell company for the third time is not just an indicator of our growth, but also of the exceptional talent and passion that exists within Minnovation. Every individual in our company has contributed to this success, and together, we have created something truly special. This recognition fuels our drive to continue innovating and excelling in everything we do.”
A Path to Continued Growth
This year’s recognition is particularly significant as Minnovation has expanded into new markets and further solidified its position as one of the leading HR service providers in the Nordic region. Our focus on delivering top-tier manpower solutions has allowed us to grow rapidly while maintaining the highest standards of quality and service.
As a company, we are committed to pushing boundaries and finding new ways to serve our clients. In 2023, we strengthened our service offerings in the green energy sector—a key industry in which we have successfully placed a significant number of highly skilled professionals.
Looking to the Future
As we celebrate this milestone, we are also looking ahead. The path forward will undoubtedly bring challenges, but we are confident in our ability to navigate them. We believe that the key to our future success lies in our ability to remain agile, work collaboratively, and keep communication at the forefront of everything we do. Our team’s resilience and adaptability have been critical in helping us achieve our goals, and we will continue to rely on these strengths as we move forward.
10 questions to our CEO Matthias Hammar
Starting at the beginning of this year, Minnovation has set sail with a new visionary and experienced captain at its helm – Matthias Hammar.
We recently had the pleasure of sitting down with him for a brief interview to gain insights into his expectations for the company, his perspectives on industry trends, and his leadership style as CEO.
Don’t miss this opportunity to meet our unique leader and discover the future of HR services!
What to think about when relocating for a job?
Relocating for a new job can be stressful, but it doesn’t have to be. In this article, we discuss what relocating for a job can include, how Minnovation assists throughout the process, and share some helpful tips for the best relocating and integrating experience.
There are many reasons for relocating for work to a new city or country – a new job, lifestyle improvements, or change of career – and as the pandemic begins to decline, work relocations continue to further increase.
Research shows that some of the most common industries to relocate for are health, industrialization, and tech, with nurses, engineers, and software engineers as popular positions. But relocating can be difficult. In a recent survey, it was revealed that the two most challenging factors of relocating for a new job were finding a new home and getting acclimated to the new community.
Regardless of the reason for relocating or challenges ahead, there’s one key factor to keep in mind to make the experience as good as possible: being well-prepared.
Relocation assistance with Minnovation
At Minnovation, we know how important it is to feel comfortable in a new home to feel comfortable at a new workplace. We take integration in society seriously, see it as a business-critical investment, and know that when we succeed with that, our business will be sustainable in the long run. For candidates, this means that we, for example, help establish a new or temporary home address and contact with authorities, municipalities, schools, and other local networks – all from the very start to enable a quick entry into society. Picture us as your support function between for institutions and companies you want and need to get in contact with.
For companies, we provide a sustainable supply chain of recruitment and staffing, for example, by using fast-track-to-work permits to make the process as smooth as possible. We recruit with a focus on creating a sense of mutual belonging in our society and establish collaborations that enable relocations contributing to municipalities’ increased population and long-term growth.
4 things to think about when relocating for a job
When searching for a new job, it can be exciting to think about the benefits and future it could bring for you and your family. And to make the relocation as smooth as possible, there are four things to consider:
- Prepare your documents
When being in the process of relocating for a job, especially if it’s to a new country, it’s essential to have all the papers and documents in place. Hopefully, your new employer can help ease the transition, for example, by providing VISA assistance. At Minnovation, we manage the entire VISA process and have close relations with the Swedish Migration Agency to make the experience as good as possible for both candidates and companies.
- Research your new home
As soon as you know where you’ll be moving, start searching online for different things concerning your new destination. It can be about trivial things, such as the most popular restaurants in the area, or more crucial things, such as how the school systems work – but nevertheless, it will make your new hometown a bit more familiar.
- Build a network in your new hometown
Becoming part of society is important when moving to a new place. Here, Minnovation’s collaboration with Expats & Friends is a good example for those moving to Skellefteå. Try finding similar local meeting forums in your new hometown, so the transition hopefully will provide you with new acquaintances and friends.
- Language studies
If the move has been to a new country where the language is unfamiliar, take some time to learn the essential words and phrases. If you want to take it one step further, a language course can be an excellent way to find new friends and get familiar with the culture. At Minnovation, we live after the commitment to a sustainable process of recruiting, relocating, and integrating. We are also committed to good staffing agreements, which includes collective agreements and occupational pension.
Contact us for further discussion if you’re interested in how we can help you.
Relocation Success - how to assist employees with integration
Relocation Success: 4 ways companies can assist employees with integration
Integration assistance is at the core of successful recruitment and relocation, as it benefits both employees, companies and societies in the long run. Here, we’ve gathered an overview and some tips on what companies can do to achieve a successful integration assistance process.
Companies are increasingly relying on bringing in and retaining expert workers from other cities and countries. From ensuring long-term success to simply filling a worker gap, the global mobility industry shows no sign of slowing down with 3 of 5 workers willing to relocate for work.
However, relocating for work can be a challenging and overwhelming experience for employees. In addition to the stress of finding a new home and adjusting to a new environment, they may also face cultural differences and struggles to build a new support system. Here, integration assistance plays a central part in successful relocations and employee retention.
What is integration assistance?
Integration assistance is the strategy and resources implemented for a positive transition into a new community. It addresses the needs of both the employee and potential family members from a practical, social, and professional perspective during a relocation, often after the move has been completed. In general, it doesn’t just help the candidate experience but also comes with several business benefits: candidates with a smooth integration experience can contribute and be productive more quickly at work after a move, and are more likely to have a positive impact on the organization’s culture and overall mission. In fact, 73% of employees are more productive at work thanks to integration assistance.
How companies can achieve successful integration assistance
Companies that provide their employees with effective integration assistance can help ease the transition and ensure their employees’ success in their new location. Here are four things companies can do to assist with the integration process:
- Facilitate cultural integration
Understanding and joining a culture is easier said than done, but a good way to start is through language. Even though the local language is not commonly used in the workplace, it’s still key when understanding a culture. At Minnovation, we offer the ability for candidates to combine work with language studies, so the integration process runs smoothly.
- Connect employees with local resources
Employees who have recently relocated may not be familiar with the area and may have difficulty finding resources such as doctors, banks, and supermarkets. Companies can assist their employees by connecting them with local resources or providing them with a list of recommended service providers, saving a lot of time and stress. Minnovation collaborates with Expats & Friends, a non-profit organization in Skellefteå, creating opportunities for both new and old locals to meet and connect.
- Support the transition of families
Relocating for work can be difficult not just for the employee but also for their family. One of the most common reasons for an employee not wanting to relocate is due to family, showing how important it is for companies to truly take care of an employee’s family.
Activating partners and providing schooling solutions for children are two of the most important parts of taking care of families. Additionally, companies can also organize events and activities that allow families to meet and connect with other families who have relocated.
- Offering a long-term perspective
Relocating for a job often means a lot for the employee, and a long-term focus is therefore of high importance. Create the conditions needed for thriving and developing, both at work and outside work, for the employees and accompanying families.
Feeling safe, happy and welcomed are the pillars of an effective integration process, and something every company should focus on – regardless of how far the transfer has been. At Minnovation, we take integration in society seriously and see it as a business-critical investment; when we succeed with that, our business will be even more sustainable in the long run. Read more about our integration process here.